[April 20, 2005]

Itemfield to Support Oracle--R-- BPEL Process Manager and Unstructured Data in Applications Built on Service Oriented Architectures

SAN MATEO, Calif. --(Business Wire)-- April 20, 2005 -- Complete Solution Enabled Through Extensive Integration between Itemfield ContentMaster and Oracle BPEL Process Manager

Itemfield, Inc., the leading provider of next-generation data transformation software for high-performance, mission-critical applications, announced today the availability of Itemfield ContentMaster for Oracle(R) BPEL Process Manager. This solution allows users of Oracle Business Integration Suite to seamlessly integrate data from unstructured data sources like Microsoft(R) Office and Adobe(R) Acrobat(R), print streams like Advanced Function Presentation (AFP) and PostScript(TM) and other complex data formats, within service oriented architectures (SOAs). Itemfield is also a member of the Oracle PartnerNetwork.

The integrated offering dramatically expands the number of data formats that can be integrated into Oracle's Business Integration Suite. Itemfield ContentMaster has been integrated with Oracle BPEL Process Manager to enable virtually any data format to be transformed into and from XML and transported via any BPEL-supported protocol, such as SOAP, JMS, email, JCA, HTTP GET and POST.

"Tightly integrating the capabilities of Itemfield ContentMaster with Oracle BPEL Process Manager enables our customers to fully integrate unstructured data across the enterprise into service oriented architectures," said Amlan Debnath, vice president, Server Technologies, Oracle. "This solution brings a new level of productivity and flexibility when developing sophisticated business integration solutions."

"Oracle recognizes that the efficient integration of unstructured data is a key to the overall success of many business integration initiatives," said Dan Carmel, Itemfield CEO. "Itemfield ContentMaster for Oracle BPEL Process Manager complements Oracle Business Integration Suite customers and reinforces Itemfield's position as the platform of choice for complex data transformation."

About Itemfield ContentMaster

Itemfield ContentMaster simplifies business integration by allowing any form of enterprise data to be transformed to any other form of data in real-time via XML. Content Master features a comprehensive visual design environment that reduces development time by up to 90% and an embeddable execution environment optimized to run within a variety of EAI, B2B and middleware platforms. With ContentMaster, organizations can rapidly develop, deploy and maintain new applications that integrate complex documents, transaction data, proprietary content, and legacy data formats.

About Itemfield, Inc.

Itemfield is the leading provider of next-generation data transformation software for high-performance, mission-critical applications. Leading companies including AT&T, Philips, GMAC Financial Services, Ogilvy & Mather, Fireman's Fund, Per-Se Technologies and Pitney Bowes rely on Itemfield ContentMaster to reduce implementation costs and accelerate solution delivery for business integration, including EAI, B2B, legacy modernization and SOA enablement. Itemfield is headquartered in San Mateo, California, with sales offices across the U.S. and distribution worldwide. More information on Itemfield is available at

Oracle(R) is a registered trademarks of Oracle Corporation and/or its affiliates.

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