SDN FEATURE NEWS

Cisco Addresses What Some See as the SDN Threat

By Paula Bernier January 15, 2013


The software-defined network has received a lot of attention in recent months as several leading companies have snapped up SDN suppliers. These SDN reports often include mentions about how traditional equipment outfits, particularly Cisco Systems, could be adversely affected by the trend toward software-based networking.

However, Shashi Kiran, senior director of data center and cloud networking at Cisco, says that the concept of SDN is nothing new. And he adds that while there’s a lot of SDN hype, it could be beneficial to those that supply network infrastructure, including Cisco.

“SDN put spotlight on the strategic nature of networks all over again,” he says.

The network has become far more central to the IT infrastructure than perhaps at any time in the past, he says, and trends like SDN and open networking are just enforcing that fact. SDN also could help bridge the gap between the infrastructure and developer communities, he adds.

“We think there is a lot of hype around SDN today,” he says. “At the same time, there is a lot of hope as well.”

To address the requirements SDN aims to meet, Cisco is investing in ASICs and opening up its gear – from the smallest router to biggest products – via developer kits, he says. The company also is investing in its own controller, which supports OpenFlow, he says, adding that really is what the SDN model is about. Kiran also points to the Cisco Nexus 1000V, which he describes as an overlay solution that mostly works in cloud/virtualized environments, and uses OpenStack and RESTful open source technology. Cisco’s onePK is also part of the company’s Open Network Environment, which involves SDN.

Elements of SDN are things that Cisco has been doing for some time, Kiran adds. And while there is a perception that SDN will commoditize network equipment, Cisco actually believes the opposite it true. Despite the fact that Ethernet and IP technologies both allow for commoditization, Cisco has grown its market share, he says, adding the degree of integration Cisco brings to the market is difficult to match.



To learn more about SDN, join me at the Software Defined Networking pre-conference workshop on Tuesday, Jan. 29. The SDN event will be part of TMC's (News - Alert) ITEXPO Miami 2013 at the Miami Beach Convention Center.




Edited by Brooke Neuman

Executive Editor, TMC

SHARE THIS ARTICLE
Related Articles

London Capital Group Deploys SDN Built on VMware's NSX platform

By: Frank Griffin    9/29/2016

London Capital Group (LCG) is driven, and attributes its success to its dynamic approach for a business operational model that has no restriction on s…

Read More

ONOS Project's Hummingbird Now Available

By: Frank Griffin    9/29/2016

Fueling innovation in any industry requires the collaboration of the many different organizations that operate in the sector. This is because they are…

Read More

Tata Elxsi Looks to Avaya for Advanced SDN-Based Rapid Deployments

By: Michael Guta    9/13/2016

Even though there is not a clear consensus on how many devices will be part of the Internet of Things (IoT), the one thing we do know for sure is ther…

Read More

Workplace as a Service: The Next Big Growth Market?

By: Steve Anderson    8/22/2016

Looking for growth markets in this day and age can be a difficult process. With consumers comparatively weak and watching wallets-not to mention deman…

Read More

Coho Data SDN/SDS Platform Adds Support for HDFS

By: Paula Bernier    8/16/2016

Coho Data today unveiled DataStream 2.8, a rack-based software-defined networking and software-defined storage solution that can natively run file and…

Read More